I was responsible for designing a series of social media ads aimed at attracting new users to HelloFresh. Guided by the strategy team’s direction, I developed visually impactful, on-brand creative that aligned with HelloFresh’s digital identity. These assets played a key role in boosting user engagement and strengthening the brand’s presence online.

In addition to campaign work, I contributed to core brand-building efforts, including the animation of the HelloFresh logo, aimed at strengthening their visual identity across touchpoints.